The Story of AFIA

AFIA was founded by three first-generation Italian-American friends who grew up proud of their roots and inspired by their upbringing. Born on American soil but raised in homes steeped in Italian tradition, they set out to create a brand that reflects both sides of their identity. AFIA stands for American First, Italian Always — a name that captures the spirit of living between two cultures with pride, style, and heart.

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We design simple, high-quality clothing and accessories that celebrate Italian-American heritage through a modern lens. Every piece is a blend of tradition, self-expression, and craftsmanship — a tribute to where we come from, and a statement about who we are.